Your website's content is the key to SEO.  While it is true that using title tags and meta tags may increase your presence in a search engine’s results pages (SERPs), if your keywords are not linked to interesting content, particularly that comprised of quality article writing, you won’t be able to hold the attention of internet users who manage to land on your site.

So appearing in the first page of SERPs is not enough – good SEO ensures that you remain there.  You should be able to create and arrange the content on your site to make it usable and valuable for your reader.  SEO, therefore, requires a special style of article writing.

Research has shown that people can spend less than 10 seconds on a page on average.  Moreover, internet users do not usually view the other pages of a website after checking the first page. For a reader to click through the other pages of your website, your site should have the following basic qualities:

Eye-catching subject heading
Your article should stand out in order to capture an internet user’s attention.   To do this, your title tag should contain interesting keywords that are sure to arouse the curiosity of your reader. Moreover, your page’s headline should also be relevant to the body of the article. 

Quality content
Articles need to be engaging to the extent that readers will want to click on any links you include.To get your site's visitors to return, you need to regularly provide well-written, original SEO articles.

Credibility
Presentation is important in article writing. Your articles should appear credible to your reader. SEO article writing, therefore, entails research and a good command of English to earn the trust and respect of your intended reader. Only use material from reputable providers and be sure to proof read before publishing.

Call to action
Your article should end with a call to action which will lead your reader to take whatever steps you want them to – try a new product, read more information on another page or avail of a special offer on your website. 

Improving your website's SEO can be achieved by a variety of techniques.Of the techniques that SEO experts use, excellent quality articles and dynamic title tags are shown to improve SEO, which in turn will bring targeted prospects to your website to then ideally become clients.

Almost anyone can throw an article together, but for it to become an SEO article requires special techniques, particularly the correct placement of keywords. Keyword stuffing – a technique used by poor quality article writing services – is frowned upon by the search engines.  Getting the formula just right requires practice.

If writing is not your forte, and outsourcing it will allow you to focus more on your business, invest in an top quality outsource article writer, who has proven success, and the ability to deliver to your high standards.